Students’ research. The Phenomenon of Political Leadership of Ukrainian President Volodymyr Zelensky in the Context of War: A Qualitative Analysis of Strategic Communication

Project idea

The research through qualitative content analysis will analyse the political communication of Ukrainian President Volodymyr Zelensky in the context of the war. The research questions are 1) What communication strategies does V. Zelensky use? 2) How does the President of Ukraine use political rhetoric to assert political leadership in wartime? 3) What is the relationship between Zelensky's non-verbal and verbal communication? Although political leaders' verbal and non-verbal communication has been studied in other countries, research on such communication is not common in Lithuania. In this regard, this research will contribute to the academic field of political communication in Lithuania, contribute to the general understanding of the relationship between verbal and non-verbal communication messages of political leaders, and provide a better understanding of how political leadership is shaped in the context of war.